Have a peek at some of my work
Funny things, portfolios. Especially copy ones. It’s only natural that you’d want to check out my previous stuff to get a feel for my writing, but for the most part, it’s all the bits that happen behind the scenes of a project that really matter.
For example, in this portfolio you won’t find the hours upon hours of research I put into each piece to nail the tone of voice. Or listen in on the briefing call. Or even see how well they performed.
So please feel free to peruse the pieces below, but rest assured — what you’ll get will be completely different, and that’s undoubtedly a good thing. Not because these examples are bad, but because I’ll tailor my approach and writing to best suit what you’re looking for.